With the launch of Beyond Tobacco™ cigarettes set to occur within the next 100 days, the Company has retained White Rock-based investor relations and digital media firm Flinnwest to oversee investor relations for Taat, make updates to the Company’s online presence, and execute social media campaigns to create visibility for both Taat as a company and Beyond Tobacco™ as a product. Taat intends to leverage Flinnwest’s expertise and technology stack to drive investor interest and promote strong conversion rates using an in-house investor relations team. Further, Flinnwest is to make revisions to the Company’s website, corporate presentation, and social media channels, including placing age and location restrictions on social media channels in line with tobacco industry standards. By retaining Flinnwest, who performs similar services for other Canadian public companies, the Company expects it will be able to allocate a greater share of its internal resources to preparing for the Q4 2020 planned launch of Beyond Tobacco™ cigarettes.